James MacGregor is one of a trio of co-founders who developed Biteable, an online video-making software, out of Hobart in 2014. In the four years since, Biteable has amassed a staggering 4 million users looking to make eye-catching animated videos without blowing the budget as they would've had to previously.

James has been an integral part of a few other startups and businesses - he's a software engineer by trade but is also well versed in both product design and marketing. We chat about how Biteable's vision has evolved with the company, how the software is being used, what he sees for the future, how he's refined his Venture capital pitch and more.