Podcast Production

With 20 years’ experience in radio and podcasting, and a number of national awards for audio documentaries, The Message Pod is the right partner to help you create a podcast you will be proud of.

When it comes to producing and sustaining high quality, engaging podcast content, The Message Pod can help you as much or a little as you need.

The Message Pod services include:

  • A purpose-built podcast studio and portable recording equipment
  • Creative Strategy
  • Content creation
  • Branding (artwork, music beds, voice overs)
  • Editing and Mixing
  • Hosting
  • Advice on Distribution

Why podcasting? 

Podcasting allows you to weave a more powerful narrative than any other form of online content, directing your message right into the ears of your audience.

Podcasting:

  • presents your brand as progressive.
  • offers a deeper more personal engagement, amplifying your brand’s unique voice and putting it directly in front of your audience.
  • can help you inform and engage with a wider audience.
  • provides an effective and affordable channel for creating a powerful business network and elevating your role within it.
  • enables the exploration of issues in more depth than the written word.
  • creates powerful content that can be re-purposed into blogs, newsletters, e-learning tools etc.

Who Listens?

Podcast listening has exploded in Australia over the last 12 months, becoming the fastest-growing on-demand audio medium with 3.5 million listeners aged 16-64. Twenty-one percent of current listeners are listening to more podcasts than they did 12 months ago.

The Podcasting Intelligence Report also shows that 49% of podcast listeners are more likely to influence those around them and have a higher discretional spend on key categories such as retail, travel and entertainment. Advertising delivered by the podcast host was also found to be most effective in capturing audience attention and driving brand recall, with listeners twice as likely to trust the message that host-read ads deliver.