The Free Pour Five with Michael Bergström

Michael Bergström is a career bartender from Sweden, who co-founded drinks consultancy Purfict in 2007 with three bartending friends. Purfict offer a range of drinks services but are most known for being behind the Bartenders' Choice Awards (BCA), the largest and most prestigious bartender awards gala in Scandinavia.

The awards given out at BCA are voted on by over 300 industry professionals, and in 2017 were expanded to include Norway, Finland and Denmark. Last year, 800 guests attended the event at Stockholm's Grand Hotel.

We ask Michael about his background in the industry, how the Nordic scene compares to other international markets, what's in store for this year's BCA gala and more.

You can listen to the podcast in the player above, or on Apple Podcasts or Spotify.


Leave a Reply

Captcha Image